Users: #fixreplies. Twitter: “No. Thanks for the great feedback!”

twitter logoRetweet this. If you disagree with Twitter’s decision to hide replies to ppl you don’t follow, start your replies with #fixreplies.

— @nazgul (aka Kee Hinckley), on Twitter

56000 tweets later, in We learned a lot, Twitter founder @biz admitted that the “user feedback” they had cited as part of their original decision didn’t include Twitter users who liked discovering new people or participating in various conversations.   [This isn’t not particularly surprising, since the company’s founders don’t use the service the way most users do, and these days appear primarily focused on celebrities rather than real people.]

Biz also admitted that user feedback wasn’t actually what drives their decisions:

The problem with the setting was that it didn’t scale and even if we rebuilt it, the feature was blunt. It was confusing and caused a sense of inconsistency. We felt we could do much better.

In the short-term, there’s a partial workaround which has the side effect of destroying the threading of conversations.  In the longer term, they’re “designing a new feature which will give folks far more control over what they see from the accounts they follow.”  While this seems like a potentially-good thing, it’ll be tough to do without compromising Twitter’s simplicity.  And given that it’s taken them almost a year to do even basic integration of search onto profiles, it’s hard to be optimistic about how long it’ll take.

Biz closes with

Thanks for all the great feedback and thanks for helping us discover what’s important!

Apparently not straightforward communications, getting broad feedback, or users’ desires.

Good to know.

jon

PS: nazgul’s got some excellent perspectives in a comment on Mashable.  Aliza Sherman’s The Growing Feedback Fiasco on Web Worker Daily sets #fixreplies in a broader context of how social networks are changing the balance of power and requiring companies to be more aware of — and responsive to — their users’ preferences.  And Catherine P. Taylor’s Watching Twitter’s #fixreplies Firestorm on Social Media Insider gives a good feel for the intensity of the tweeting.

Update: Jenna Worthman’s The Trouble With Twitters in the New York Times is timestamped 6:21 p.m., which means that this latest episode of hashtag activism once again made it into the mainstream media in about 24 hours.


Comments

7 responses to “Users: #fixreplies. Twitter: “No. Thanks for the great feedback!””

  1. Look how many tweets you got – you said 56,000! Most of us tweeted at least 4 times. This is a great caring community with many activists, and it got greater by our surfing the @replies, as well as the #’s, and searches. You can’t take tweeple for granted – you should probably do a poll first, and then make changes. ~Janet

    1. Actually I was giving this response to the twitter founders.)

      1. Thanks Janet. It’s too bad they don’t allow comments on the Twitter blog. If I run into them I’ll pass it along 🙂

        1. Funny you should say that. A year ago they did allow comments on this very subject and the response was overwhelmingly in favor of KEEPING the setting allowing users to view all @replies. http://bit.ly/11mTAF

          1. Wow. Thanks for the link, Todd. And continuing on the “funny” theme, Ev even tweeted about his post from a year ago — Drew Olanoff has a screenshot here, along with some incisive commentary.

            jon

            PS: Todd’s Did Twitter ignore user feedback? has more.

  2. Drew Olanoff’s How NOT to manage a community – Twitter Style:

    Twitter still can’t find a proper way to communicate….anything. Downtime, feature changes….anything important. Sure they can move a press release or story like no other. NASA uses us! We’re going to Iraq!!! That’s communicated…but not fundamental things like why stuff is going to change, or why things suck.

    That is a problem with the core of Twitter management. They have not chosen to make community management a priority. Instead, we must wait for the CEO to “tweet”. Or some guy who goes on the Colbert Report to blog. Wrong….

    You learned nothing, Twitter. You lied. Then re-lied. Then backed down half-way, with the same condescending tone as your previous 2 posts.

    Drew’s How it should have happened, Twitter…. sketches an alternate reality where Twitter apologizes and starts actively soliciting feedback from users on how they’d like to resolve this. It’s not like it defies the laws of physics, but I’m not holding my breath …

    1. Skittzo’s Twitter to #FixReplies Users: We Can’t But Please Be Quiet sees things similarly as well:

      Of course, given Twitter’s history of down time, problems with scaling, and their recent pathetic attempt at a cover-up, I’m not going to be holding my breath on these new features.

      @Biz says that Twitter learned a lot from this flap.

      Judging from their continuing unwillingness to simply admit they lied about the reason initially and are simply unable to continue to support the feature, I’m not sure they learned anything at all.

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