{"id":561,"date":"2009-04-25T10:30:15","date_gmt":"2009-04-25T17:30:15","guid":{"rendered":"http:\/\/www.talesfromthe.net\/jon\/?p=561"},"modified":"2024-01-20T04:52:00","modified_gmt":"2024-01-20T04:52:00","slug":"twitter-is-a-strategy-draft","status":"publish","type":"post","link":"https:\/\/2024.thenexus.today\/index.php\/2009\/04\/25\/twitter-is-a-strategy-draft\/","title":{"rendered":"Twitter *is* a strategy (UPDATED draft)"},"content":{"rendered":"

DRAFT!\u00c2\u00a0 Work in progress.\u00a0 Feedback welcome!<\/span><\/p>\n

Update, April 27<\/span>: This thread sparked and tied in with substantial discussion elsewhere — see the bottom of the main post for additional links.\u00a0 I developed my thoughts in Cognitive evolution and revolution<\/a>, which I presented at Politics Online; the blog post and comments also document a couple of successful examples of Twitter as a strategy for diversity in male-, white- and elitist-dominated environments. I wonder why it’s so hard for some people to accept that (1) I know what strategy is<\/a>, (2) I’ve been treating Twitter as a strategy, and (3) it’s working?<\/p>\n

Update, April 2017:<\/span> This has held up pretty well!\u00a0 I fixed some typos and links<\/p>\n

\n

Too often, Twitter is the enemy of complex thought, not its friend.\u00a0 \u201d if you’re on Twitter yourself, look at your last few weeks’ posts and see what fraction of your potential mental capability they actually express. Probably not much: that’s not what the tool is good for.<\/p>\n

— Colin Delany in Twitter is not a strategy<\/a> on e.Politics<\/em> and techPresident <\/em><\/p>\n<\/blockquote>\n

Yeap – Twitter is NOT a Strategy | http:\/\/ow.ly\/1vIN<\/p>\n

— @IsCool, on Twitter<\/em><\/a><\/p>\n<\/blockquote>\n

\n
Help me make #CA10<\/a> the next skittles<\/strong>. We can do this. #gov20<\/a> #opengov<\/a> #p2<\/a><\/span><\/div>\n
— Adriel Hampton<\/a> on Twitter
\n<\/span><\/div>\n<\/blockquote>\n

Somebody’s missing what’s going on here and I don’t think it’s Adriel.<\/p>\n

Adriel’s such an outsider in the campaign for Ellen Tauscher’s congressional seat that he isn’t even mentioned in\u00a0 in Steven Luo’s detailed roundup in Race for rare open Bay Area Congressional seat heats up<\/a> in California Beat<\/em>.\u00a0 After he announced his campaign on Twitter, though, there were articles in Politico<\/em><\/a>, National Journal’s Hotline On Call<\/em><\/a>, , and the Sacramento Bee<\/em><\/a>.\u00a0 And it’s not just about the buzz.\u00a0 From Evan McMorris-Santoro’s Word On The Tweet: Raising Money, Tweet By Tweet<\/a><\/p>\n

“This is about digital accessibility,” he said when asked why he chose Twitter. “It’s a way to regularly communicate wih the thousands of people we are supposed to represent. … My plan is touch many people electronically during the day but still be able to hug my kids every night.”<\/p><\/blockquote>\n

I’ll talk more about Adriel’s longshot campaign in the upcoming “Skittles for Congress”. He’s far from the only one who sees Twitter as a strategy, though.\u00a0 Over the last eight months #dontgo, Twitter Vote Report, Motrin Moms<\/a>, #tcot, and #taxcuts have all gotten high-profile media coverage.*\u00a0 Brian Carter’s Twitter for Charities and Non-Profits: 3 Case Studies + Tips<\/a> on Search Engine People <\/em>has a few more examples of Twitter as a strategy: Tweetsgiving, One Day for Human Rights, and 12Kfor12K.\u00a0 There are solid numbers and some excellent suggestions.\u00a0 From the UK, Justgiving’s excellent description of their Twitter strategy<\/a> discusses how it fits into their overall plans.<\/p>\n

More recently in The #p2 Hashtag and Strategies for Progressives on Twitter<\/a>, Tracy Viselli and I proposed three explicitly Twitter-based strategies including using Twitter as a base for “flash actions” and a place to engage with communities currently marginalized by the progressive blogosphere.\u00c2\u00a0 In Ask the President<\/em>‘s recent project, Twitter based activism was effective<\/a> both for the voting (at the communityCOUNTS site) and the results that really matter: responses from President Obama on WhiteHouse.gov<\/a> for some questions that don’t get a lot of attention from the traditional media or the progressive blogosphere, connections with journalists on Twitter.<\/p>\n

And as I write this, watching the #G20 Twitter feed<\/a> for info about what’s happening in London, the US Trade representative is about to give a briefing to the 50 G20 Voice bloggers.\u00c2\u00a0 @G20Voice just sent out a request for questions, and the links on #G20Voice<\/a> give enough info that I — or anybody else — can make some suggestions or give feedback on others ideas.\u00c2\u00a0 Links point me — and everybody else — to the summit communique, live video stream<\/a>, Oxfam’s statement, http:\/\/curvaspoliticas.blogspot.com\/<\/a><\/span> … and information about the two anti-poverty NGOs whose credentials were withdrawn at the last moment<\/a>. <\/span><\/p>\n

I wonder what the US Trade Representative thinks of that?\u00c2\u00a0 Maybe I can find out.
\n<\/span><\/p>\n

Wake up and smell the coffee.<\/p>\n

\"twitterTwitter is a strategy.<\/strong><\/p>\n

jon<\/p>\n

PS: updated to include the Twitter logo so it’ll look better when I post to Facebook.<\/p>\n

*\u00c2\u00a0 Tracy Viselli and I survey these and provide links in Building engaged communities that act<\/a> , our presentation for the Nevada Interactive Media Conference.<\/p>\n

UPDATE, April 4: <\/span>There are also comments (with extensive cross-posting) on <\/span><\/span>the ProgressiveExchange email list<\/a><\/span>, in Colin Delany’s thread Strategy or tool?\u00c2\u00a0 On the metaphysics of Twitter<\/a> on e.Politics, <\/em>and Alan Rosenblatt’s Is Twitter a Strategy?\u00c2\u00a0 Like, come on!<\/a> on K Street Cafe<\/em>.<\/span><\/span><\/p>\n

UPDATE, April 25: <\/span> Colin Delany’s On the Internet, No One Knows Your Revolution Is a Dog<\/a> continues the debate. <\/span><\/span>My presentation<\/a> and followon post on Cognitive evolution and revolution<\/a> document an example of Twitter as a strategy for diversity in a male-, white- and elitist-dominated environment. <\/span><\/span>Charlotte-Anne Lucas’ The Twitters tells the story<\/a> from #isoj is another proof point which illustrates langauge and geography diversity. <\/span><\/span>Thanks to @HumanFolly, <\/span><\/span>@digitalsista, <\/span><\/span>@PoliticiansTV, <\/span><\/span> @JulieG, @AriMelber, @drdigipol, @epolitics, @holdie1, @myrnatheminx, @SorenDayton and others for the discussion! <\/span><\/span>
\n<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

DRAFT!\u00c2\u00a0 Work in progress.\u00a0 Feedback welcome! Update, April 27: This thread sparked and tied in with substantial discussion elsewhere — see the bottom of the main post for additional links.\u00a0 I developed my thoughts in Cognitive evolution and revolution, which I presented at Politics Online; the blog post and comments also document a couple of […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,13,16,1],"tags":[25,36,258,344,378],"class_list":["post-561","post","type-post","status-publish","format-standard","hentry","category-political","category-social-computing","category-tales-from-the-net","category-uncategorized","tag-activism","tag-askpres","tag-p2","tag-strategy","tag-twitter"],"_links":{"self":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":1,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"predecessor-version":[{"id":4312,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/561\/revisions\/4312"}],"wp:attachment":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}