![\"skittles](\"http:\/\/farm4.static.flickr.com\/3016\/2377420546_b0cd210795_m.jpg\")
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\nA few weeks ago Agency.com and Skittles kicked off \u00e2\u20ac\u0153Interweb the rainbow\u00e2\u20ac\u009d, a brilliant marketing campaign that involved multiple social networks. The idea was simple: replace the Skittles.com<\/a> home page with different social network sites. Late that Sunday evening, they set it up to show everything that people were saying on Twitter about Skittles. Everything<\/em>, good, bad, or indifferent.<\/p>\n
On Monday, Skittles was the #1 topic on Twitter.<\/p>\n
By Tuesday, there were zillions of blog posts as well as positive presss in the Wall Street Journal,<\/a> LA Times<\/a>, the Financial Times<\/a> and Advertising Age<\/a>. \u00c2\u00a0 Gender differences in response to Skittlemania<\/a> has oodles more links.<\/p>\n
…<\/p>\n
In this series I\u00e2\u20ac\u2122ll discuss what activists can learn from the Skittles experience \u00e2\u20ac\u201d and poets, too, for reasons that\u00e2\u20ac\u2122ll become clear in the next few days.<\/p>\n<\/blockquote>\n
More here, on The Seminal<\/em><\/a>.<\/p>\n
Thanks to everybody who gave feedback on the draft version<\/a> I posted earlier (which also gives some ideas about what next week’s installment will cover).\u00c2\u00a0 Apologies in advance; if I missed anybody in the credits at the end of the article in the Seminal; please let me know and we’ll get it fixed.<\/p>\n
And what a great chance for first-hand experience with activism on Twitter!\u00c2\u00a0 It’s easy, too. You can start by retweeting my request for help digging this article:
\n<\/p>\nRT @jdp23 #digg it! \u00e2\u20ac\u0153Lessons from Skittles for activists and poets\u00e2\u20ac\u009d http:\/\/is.gd\/osKD<\/a> #pxfridays #p2 #rebelleft #topprog<\/p><\/blockquote>\n
If this looks like gibberish:<\/p>\n
\n
- RT means “retweet”<\/li>\n
- @jdp23<\/a> is me on Twitter.\u00c2\u00a0 So “RT @jdp23” means “retweeting something Jon tweeted”<\/li>\n
- in my original tweet, #digg is a convention to let people know they might want to digg this link<\/li>\n
- http:\/\/is.gd\/osKD<\/a> is a “shortened” URL which points to the digg submission<\/a> for the article<\/li>\n
- #pxfridays #p2 #rebelleft #topprog are different hashtags for progressives on Twitter<\/li>\n<\/ul>\n
So you’re basically saying something like<\/p>\n
“hey progressives on Twitter, and any of my followers who are interested,\u00c2\u00a0 I’m passing this along from Jon.\u00c2\u00a0 There’s something about \u00e2\u20ac\u0153Lessons from Skittles for activists and poets\u00e2\u20ac\u009d he thinks is interesting.\u00c2\u00a0 So check it out! \u00c2\u00a0 And if you’re on digg , please vote for it by clicking the digg it<\/strong> link near the top left of the digg page.\u00c2\u00a0 Thanks!”<\/p><\/blockquote>\n
Except more tersely.\u00c2\u00a0 It’s amazing what you can say in 140 characters.<\/p>\n