{"id":394,"date":"2009-03-16T21:57:36","date_gmt":"2009-03-17T04:57:36","guid":{"rendered":"http:\/\/www.talesfromthe.net\/jon\/?p=394"},"modified":"2009-03-16T21:57:36","modified_gmt":"2009-03-17T04:57:36","slug":"launching-ask-the-president-on-twitter-draft","status":"publish","type":"post","link":"https:\/\/2024.thenexus.today\/index.php\/2009\/03\/16\/launching-ask-the-president-on-twitter-draft\/","title":{"rendered":"Launching &#8220;Ask The President&#8221; on Twitter"},"content":{"rendered":"<p style=\"text-align: center;\"><strong><span style=\"color: #ff0000;\">Original draft March 16.\u00c2\u00a0 Revised March 19.<br \/>\n<\/span><\/strong><\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/twitter.com\/AriMelber\/statuses\/1228015694\"><img decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3563\/3361146906_9d2cc94461.jpg?v=0\" alt=\"The genesis of Ask the President\" \/><\/a><\/p>\n<p>&#8220;Net movement&#8221; journalist\/activist Ari Melber&#8217;s latest brainstorm, <strong>Ask the President<\/strong>, is launching on March 19 at <a href=\"http:\/\/www.communitycounts.com\/Obama\">http:\/\/www.communitycounts.com\/Obama<\/a>. \u00c2\u00a0 The basic idea is to provide a followon to Change.gov&#8217;s short-lived <strong>Open for Questions<\/strong> series [<a href=\"http:\/\/www.talesfromthe.net\/jon\/?p=303\">1<\/a>, <a href=\"http:\/\/www.talesfromthe.net\/jon\/?p=312\">2<\/a>]: a way for people to submit potential questions and vote on what they think the best ones are.\u00c2\u00a0 It&#8217;s an intriguing idea, with the possibility of providing a path around the media gatekeepers who have historically controlled access.<\/p>\n<p>Here are some thoughts about how Tweeple (people on Twitter) who support the idea can help with <strong>Ask the President<\/strong>&#8216;s launch.<\/p>\n<p><!--more-->If you&#8217;re new to Twitter &#8212; or skeptical about it &#8212; Deanna Zandt&#8217;s two-part series &#8220;<a class=\"external\" rel=\"nofollow noopener\" href=\"http:\/\/www.deannazandt.com\/2009\/03\/02\/why-twitter-anyways\/\" target=\"_blank\">Why Twitter, anyways?<\/a>&#8220;\u00c2\u00a0 and &#8220;<a class=\"external\" rel=\"nofollow noopener\" href=\"http:\/\/www.deannazandt.com\/2009\/02\/26\/a-non-fanatical-beginners-guide-to-twitter\/\" target=\"_blank\">A non-fanatical beginner&#8217;s guide to Twitter<\/a>&#8221; is a great introduction.\u00c2\u00a0 Rebecca Leaman&#8217;s <a href=\"&quot;An Introduction to Twitter Hashtags&quot;,\">Introduction to Hashtags<\/a> on <em>Wild Apricot <\/em>is also useful background on how\u00c2\u00a0 words or abbreviations preceded by # are for organizing information<em> &#8230; <\/em>you&#8217;ll be seeing a lot of them in this post.<\/p>\n<h2>Strategy<\/h2>\n<p>There are at least three ways to create buzz on Twitter<\/p>\n<ol>\n<li>political hashtags like #gov20 (&#8220;Government 2.0&#8221;), #tcot (&#8220;top conservatives on Twitter&#8221;), #rebelleft, and #bipart (&#8220;bipartisan discussions&#8221;) reach people likely to be interested in getting involved and finding out more<\/li>\n<li>whenever somebody tweets*, anybody who&#8217;s following them sees it.\u00c2\u00a0 So getting the &#8220;twiterati&#8221;, folks who have lots of or influential followers, to tweet about <strong>Ask the President<\/strong> on Thursday can be very helpful.<\/li>\n<li>Twitter&#8217;s search page has a list of the top 10 &#8220;trending topics&#8221;, the words or phrases that are being used most often in the Twitterverse.\u00c2\u00a0 Once something gets on this list, a lot of people start to notice it and discuss it, which in turn lets their followers know what&#8217;s happening.\u00c2\u00a0 &#8220;Why is everybody talking about Skittles?&#8221;\u00c2\u00a0 &#8220;Because Skittles&#8217; changed their web site check out http:\/\/skittles.com&#8221;.\u00c2\u00a0 Can AskThePresident crack the top 10?<\/li>\n<\/ol>\n<p>These aren&#8217;t either-or options, of course.\u00c2\u00a0 Getting somebody with a lot of followers to tweet about AskThePresident and include the right hashtags helps with #1 and #2.\u00c2\u00a0 When their followers retweet**, it starts to help with #3 as well.<\/p>\n<h2>Hashtags<\/h2>\n<p>Ask the President&#8217;s hashtag is <strong>#askpres<\/strong>.\u00c2\u00a0 So you can use Twitter search or a Twitter client to see <a href=\"http:\/\/search.twitter.com\/search?q=%23askpres\">all the tweets about <strong>Ask the President<\/strong><\/a>.<\/p>\n<p>There are a lot of existing Twitter hashtags whose readers are likely to be interested in <strong>Ask The President<\/strong>.\u00c2\u00a0 As well as political ones from all sides of the aisle, there are also communities whose concerns typically don&#8217;t get covered in White House press conferences.\u00c2\u00a0\u00c2\u00a0 Feminists, women of color, lesbians, gays, bisexuals, transgendered, and others who are marginalized potentially have a huge amount to gain from this if they&#8217;re able to organize and participate effectively.\u00c2\u00a0 So hashtags like #fem2, #woc, #lgbtq are likely to be very effective channels.<\/p>\n<p>Especially as things are getting off the ground, it&#8217;ll add a lot more credibility if somebody already well-known to the readers of a specific hashtag tweets about <strong>Ask the President<\/strong>.\u00c2\u00a0 Here&#8217;s a situation where retweeting helps.\u00c2\u00a0 A possible sequence, once the site goes live on Thursday:<\/p>\n<ul>\n<li> @AskThePresident kicks it off with a tweet to #gov20 #bipart<strong> <\/strong>(to emphasize it&#8217;s a bipartisan web 2.0 project), including a link to their web site<\/li>\n<li>conservatives on #bipart retweet to #tcot, #sgp, #teaparty and other conservative tags; progressives retweet to #p2, #rebelleft, and #topprog<\/li>\n<li>feminists, women of color, and lgbtq activists on some of these other hashtags retweet to #fem2, #woc, #lgbt, #tgot, and so on<\/li>\n<\/ul>\n<p>One way to increase the chances of this happening is for Ari or the @AskThePresident account to ask the various hashtags for help in advance &#8212; for simplicity, linking to this post explain the situation.<\/p>\n<blockquote><p>@AskThePresident: hey all could you help launch @AskThePresident on Thurs? thx! <a href=\"http:\/\/is.gd\/nEqk\">http:\/\/is.gd\/nEqk<\/a> #bipart #sgp #rebelleft #tcot #gov20 #p2 #fem2 #woc #lgbtq<\/p><\/blockquote>\n<p>This way, once tweets start showing up on Thursday, people will be more likely to get involved.<\/p>\n<h2>The Twitterati<\/h2>\n<p>Once the site and Ari&#8217;s article are up and we know what URLs to use, it&#8217;d be useful to contact the people who are likely to be interested.\u00c2\u00a0 To start with, there are zillions of lists of who on Twitter has the most followers.\u00c2\u00a0 <a href=\"http:\/\/twitterholic.com\/\">Twitterholic<\/a> has a nice layout of the top 100 overall; <a href=\"http:\/\/www.topconservativesontwitter.org\/\">#tcot<\/a>&#8216;s got a top-100 list of conservatives; and so on.\u00c2\u00a0 For example, using the Twitter convention of &#8216;@&#8217; to reply or refer to somebody:<\/p>\n<blockquote><p>@maddow @ricksanchezcnn please encourage MSNBC and CNN listeners to vote on #askpres ! \u00c2\u00a0 more at &#8230;.<\/p><\/blockquote>\n<p>Something important to keep in mind: almost all of these lists are 75% or more male*** and overwhelmingly white.\u00c2\u00a0 Women of color are virtually invisible..\u00c2\u00a0\u00c2\u00a0 So to get more diverse participation in Ask The President, it&#8217;ll also be important to prioritize contacting well-connected women, blacks, Latin@s, Asians, and Native Americans who aren&#8217;t on the &#8220;top&#8221; lists.<\/p>\n<p>Trying to connect with important people on Twitter is a lot like any other online communication style.\u00c2\u00a0 Take the time to craft a post that conveys you know something about their work.\u00c2\u00a0 Keep it clear and precise.\u00c2\u00a0 And don&#8217;t expect a response &#8212; they&#8217;re deluged by so many requests like this that the odds are against you.\u00c2\u00a0 Still, it&#8217;s worth a try.<\/p>\n<h2>And &#8230;<\/h2>\n<p>As blog posts and articles on AskThePresident come out during the day Thursday, people will naturally use Twitter to pass links around.\u00c2\u00a0 Combined with hashtag and twitterati outreach, will all this add up to enough to make it into the top 10 search terms?\u00c2\u00a0 A lot depends on how often things get retweeted.  According to <a href=\"http:\/\/retweetist.com\/\">Retweetist<\/a>, it&#8217;s not uncommon for a web 2.0-related story to get retweeted over 20 times; political stories usually don&#8217;t fare so well.\u00c2\u00a0 We shall see.<\/p>\n<p>Of course, the initial launch is only the first flurry of activity.\u00c2\u00a0 By late in the day Thursday, people will presumably have worked out how be using Twitter to promote their Ask The President questions.\u00c2\u00a0 And on #followfriday, as well as recommending @AskThePresident, including the URL to the site gives a chance to find out more.\u00c2\u00a0 With luck, it&#8217;ll wind up near to the top of the charts in TopFollowFriday, Twitturly (and AllTop), and even make a decent showing in WeFollow&#8217;s relatively-new politics list.\u00c2\u00a0 And then on Monday night there&#8217;s #journchat.\u00c2\u00a0 Each of these channels spreads the word to different audiences.\u00c2\u00a0\u00c2\u00a0 Whee!<\/p>\n<p>If this all seems overwhelming, well, welcome to the Twitterverse as of March 2009.\u00c2\u00a0\u00c2\u00a0 Using strategist Geoffrey Moore&#8217;s terminology, Twitter&#8217;s crossing the chasm of acceptance and is in the tornado of rapid adoption &#8212; with a highly networked, rapidly-changing, and suprisingly reflective (as well as self-absorbed) user base.\u00c2\u00a0 It&#8217;s a fascinating place to be.<\/p>\n<p>I certainly don&#8217;t mean to overstate Twitter&#8217;s importance.\u00c2\u00a0 It&#8217;s much smaller than Facebook, MySpace, or the blogosphere; <strong>Ask The President<\/strong>&#8216;s outreach in all of those environments (and the traditional media) is likely to determine its success.<\/p>\n<p>Still, Twitter&#8217;s filled with journalists, activists, social media experts, bloggers, and other well-connected people; and it&#8217;s a great place for generating buzz.\u00c2\u00a0 So it&#8217;s worth taking it seriously and factoring it into launch plans.<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/twitter.com\/AskThePresident\/status\/1323137566\"><img decoding=\"async\" src=\"http:\/\/farm4.static.flickr.com\/3276\/3359772917_9fb946311c.jpg?v=0\" alt=\"Ask the President launches Thursday\" \/><\/a><\/p>\n<p>jon<\/p>\n<p>* posts a message, limited to 140 characters or less, on Twitter<\/p>\n<p>** repost somebody else&#8217;s tweet, so that others can see it.<\/p>\n<p>*** Twitter by contrast is 53% female. I&#8217;ve been exploring this topic in <a href=\"http:\/\/www.talesfromthe.net\/jon\/?p=363\">#women2follow: collaborative empowerment on Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Original draft March 16.\u00c2\u00a0 Revised March 19. &#8220;Net movement&#8221; journalist\/activist Ari Melber&#8217;s latest brainstorm, Ask the President, is launching on March 19 at http:\/\/www.communitycounts.com\/Obama. \u00c2\u00a0 The basic idea is to provide a followon to Change.gov&#8217;s short-lived Open for Questions series [1, 2]: a way for people to submit potential questions and vote on what they [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,13,1],"tags":[25,35,258,378],"class_list":["post-394","post","type-post","status-publish","format-standard","hentry","category-political","category-social-computing","category-uncategorized","tag-activism","tag-ask-the-president","tag-p2","tag-twitter"],"_links":{"self":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/comments?post=394"}],"version-history":[{"count":0,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/394\/revisions"}],"wp:attachment":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/media?parent=394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/categories?post=394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/tags?post=394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}