Recently somebody who’s interviewing around Microsoft told me that they had brought up Ad Astra in an interview context as a way of demonstrating that they understood viral marketing: “Remember all those hot pink Mashup posters around campus? Well, here’s how we approached it; this was my role; this is what I learned.” And it worked out well!<\/p>\n
It’s a great way of framing it, because even though we didn’t do a great job of marketing Ad Astra in general, Mashups were something we got a lot of people to notice and talk about. And best of all, it had measurable results: attendance at Mashups steadily increased by 50% monthly, using techniques like this, emailing, leafletting, … classic viral marketing.<\/p>\n
For those of you who haven’t spent time on the Microsoft campus, there are posters everywhere, mostly in blue brown and gold, occasionally in other colors — but never any pink. So these stud out And we put up a lot <\/em>of posters; in March, the guy who runs the internal postering service told me that we had already put up more posters than Windows or Office had in the previous 12 months. [I pointed out that they had better existing name recognition.] So (at least in the Redmond area) the reasonable odds that the person either heard about it, or knows somebody who has, are pretty reasonable.<\/p>\n Thinking about it afterwards, I realized that there are probably 50 to 100 people who were involved in various aspects of marketing Mashups. Most of them have no previous marketing background; all of them now have at least one anecdote that they can use to show their awareness and understanding of this kind of marketing. That’s kinda cool.<\/p>\n Yay us!<\/p>\n","protected":false},"excerpt":{"rendered":" Recently somebody who’s interviewing around Microsoft told me that they had brought up Ad Astra in an interview context as a way of demonstrating that they understood viral marketing: “Remember all those hot pink Mashup posters around campus? Well, here’s how we approached it; this was my role; this is what I learned.” And it […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9,14],"tags":[26,63,212,216],"class_list":["post-37","post","type-post","status-publish","format-standard","hentry","category-professional","category-social-sciences","tag-ad-astra","tag-career","tag-marketing","tag-microsoft"],"_links":{"self":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/comments?post=37"}],"version-history":[{"count":0,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/37\/revisions"}],"wp:attachment":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/categories?post=37"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/tags?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}