{"id":2396,"date":"2011-01-31T22:43:43","date_gmt":"2011-02-01T05:43:43","guid":{"rendered":"http:\/\/www.talesfromthe.net\/jon\/?p=2396"},"modified":"2011-01-31T22:43:43","modified_gmt":"2011-02-01T05:43:43","slug":"refining-your-one-page-executive-summary-part-1-getting-started-draft","status":"publish","type":"post","link":"https:\/\/2024.thenexus.today\/index.php\/2011\/01\/31\/refining-your-one-page-executive-summary-part-1-getting-started-draft\/","title":{"rendered":"The agile approach to a one-page executive summary, part 1: Getting started (DRAFT)"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #ff00ff;\">Update, February 2: Final version posted <a href=\"http:\/\/www.nwen.org\/blog\/?p=392\">on NWEN&#8217;s blog<\/a>.<\/span><\/p>\n<p><!--more--><br \/>\n<a href=\"http:\/\/www.nwen.org\/index.php?option=com_events&amp;Itemid=15&amp;id=526\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" style=\"border: 0pt none;\" title=\"Northwest Entrepeneurs Network logo\" src=\"http:\/\/www.nwen.org\/templates\/nwen_home\/images\/logo.gif\" alt=\"\" width=\"369\" height=\"87\" \/><\/a><em>First in a series.  Key takeaways:<\/em><\/p>\n<ol>\n<li><em>There are a lot of good reasons to write a one-page executive summary.<\/em><\/li>\n<li><em>The agile approach involves multiple iterations: make progress, get feedback, repeat.<\/em><\/li>\n<li><em>Rebecca Lovell&#8217;s <a href=\"http:\/\/www.nwen.org\/blog\/?p=313\">The Art of the One-Page App<\/a> and Garage Technology Ventures&#8217; <a rel=\"nofollow noopener\" href=\"http:\/\/www.garage.com\/resources\/writingexecsum.shtml\" target=\"_blank\">Writing a compelling executive summary<\/a> are\u00c2\u00a0great resources.<\/em><\/li>\n<li><em>When you start, you&#8217;re likely to be blocked on some of the sections.\u00c2\u00a0 Don&#8217;t panic!\u00c2\u00a0 Put down something basic, or just leave them blank, and move on.<\/em><\/li>\n<\/ol>\n<hr \/>\n<p>There were 32 early-bird registrations for this spring&#8217;s NWEN First Look Forum, up from 23 last fall.\u00c2\u00a0\u00c2\u00a0 And 25% are women, up from 17% last time, so while there&#8217;s till a long way to go, it&#8217;s nice to see continued progress.\u00c2\u00a0 I&#8217;ve also talked to several other entrepreneurs&#8217; planning on entering, so we&#8217;re looking forward to a great event.\u00c2\u00a0 <a href=\"http:\/\/www.nwen.org\/index.php?option=com_events&amp;Itemid=15&amp;id=526\">The deadline&#8217;s <strong>February 21<\/strong><\/a>, so there&#8217;s still plenty of time to <a href=\"http:\/\/www.nwen.org\/index.php?option=com_events&amp;Itemid=15&amp;id=526\">sign up<\/a> and email in an initial version of your <a href=\"http:\/\/www.nwen.org\/UserFiles\/File\/April%20FLF%20Application.doc\">one-page application<\/a>.\u00c2\u00a0  Once you get feedback from the committee, you can revise and resubmit  it, multiple times if you want, until the final deadline.<\/p>\n<p><!--more-->The first time you try to do an executive summary and try to boil your business down to a single page, it&#8217;s a daunting task.\u00c2\u00a0\u00c2\u00a0 So for all the people still thinking about applying, and for all the early-bird applicants who are revising, we&#8217;re kicking off a series of posts illustrating the process I use for creating refining a &#8220;one-pager&#8221;.\u00c2\u00a0 This isn&#8217;t the only way to\u00c2\u00a0 do it of course; if you&#8217;ve got suggestions or alternative, please leave them in the comments.<\/p>\n<p>But first, an importnat question.<\/p>\n<h2>Why?<\/h2>\n<p><!--more--><br \/>\nWhether or not your doing FLF, though, there are all kinds of reasons to spend time working on a one-pager.<\/p>\n<ul>\n<li>To improve your understanding of and ability to express the business opportunity and your key competitive advantages<\/li>\n<li>To involve potential advisors &#8212; and see if there&#8217;s a fit<\/li>\n<li>It&#8217;s short enough that people will actually read it, so very useful for recruiting new employees,\u00c2\u00a0 discussions with  strategic partners, a &#8216;friends and family&#8217; round, or crowdsourced funding on Kickstarter<\/li>\n<li>If you decide to go the  angel route, you already have your executive summary in exactly the form angel investors expect to see<\/li>\n<\/ul>\n<p>So if you can afford to invest some time in looking at the fundamentals of your startup business, it can be a great thing to do no matter what stage you&#8217;re in.<\/p>\n<p>And of course if you are entering the First Look  Forum, the one-pager is what we  use to make our decisions about who  should advance to the next round. \u00c2\u00a0  Did I mention that the $50 entrance  fee includes Rebecca Lovell&#8217;s &#8220;Pitch  like a pro!&#8221; workshop, and that  the deadline is <a href=\"http:\/\/www.nwen.org\/index.php?option=com_events&amp;Itemid=15&amp;id=526\">February 21?<\/a><\/p>\n<h2>The agile approach<\/h2>\n<p>Software engineers and project managers will recognize the approach I&#8217;m using here as very similar to agile development.\u00c2\u00a0 It&#8217;s pretty straightforward:<\/p>\n<ul>\n<li>take a crack at it, realizing that some areas will be sketchy<\/li>\n<li>set up a phone call, chat, or in-person meeting with somebody who will give good advice.\u00c2\u00a0 prepare well for it.\u00c2\u00a0 take good notes on their feedback.<\/li>\n<li>refine thinking and repeat<\/li>\n<\/ul>\n<p>So I started by downloading the application and stared at the empty page for a while and realized I had no clue what to say in the tag line or business summaries.\u00c2\u00a0 For me, those are the hardest sections to write.\u00c2\u00a0 So instead I skipped them for the time being and went on to something I was more comfortable with.\u00c2\u00a0\u00c2\u00a0 I had a pretty good feel for the problem I think I&#8217;m solving and the advantages are of the way I&#8217;m planning to solve it.\u00c2\u00a0 So I wrote a couple of paragraphs for each of those sections.\u00c2\u00a0 Progress!<\/p>\n<p>Next I made a short list of questions I should think about and people I wanted to talk to, and reread Rebecca Lovell&#8217;s <a href=\"http:\/\/www.nwen.org\/blog\/?p=313\">The Art of the One-Page App<\/a> and Garage Technology Ventures&#8217; <a rel=\"nofollow noopener\" href=\"http:\/\/www.garage.com\/resources\/perfectingpitch.shtml\" target=\"_blank\">Perfecting your pitch<\/a> and <a rel=\"nofollow noopener\" href=\"http:\/\/www.garage.com\/resources\/writingexecsum.shtml\" target=\"_blank\">Writing a compelling executive summary<\/a>.\u00c2\u00a0 By this point it was pretty late at night, so I put it aside until the next day.<\/p>\n<p>When I woke up I checked to see if the tag line and business summaries had written themselves over night.\u00c2\u00a0 Alas, no.\u00c2\u00a0 So to get myself I wrote something down for each of them.\u00c2\u00a0 Then I started looking for somebody to get feedback from.<\/p>\n<p><span style=\"color: #ff00ff;\"><em>To be continued &#8230;<\/em><\/span><\/p>\n<p><span style=\"color: #ff00ff;\"><span style=\"color: #000000;\">jon<\/span><em><br \/>\n<\/em><\/span><\/p>\n<p><em>If you\u00e2\u20ac\u2122ve  launched an innovative business with growth potential, you\u00e2\u20ac\u2122re looking  for expert coaching and some exposure to the investment community and  you have not yet presented your plan to an angel group membership or VC  partnership, then <a href=\"http:\/\/www.nwen.org\/index.php?option=com_events&amp;Itemid=15&amp;id=526\" target=\"_blank\" rel=\"noopener\">NWEN\u00e2\u20ac\u2122s First Look Forum could be the perfect opportunity for you! <\/a>And if you&#8217;re one of those early birds who have already registered, remember there&#8217;s a reception this  afternoon &#8212; thanks to Davis Wright Tremaine for hosting!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Update, February 2: Final version posted on NWEN&#8217;s blog.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[182,242,299],"class_list":["post-2396","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-innovation","tag-nwen","tag-refine1p"],"_links":{"self":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/2396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/comments?post=2396"}],"version-history":[{"count":0,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/2396\/revisions"}],"wp:attachment":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/media?parent=2396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/categories?post=2396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/tags?post=2396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}