{"id":1576,"date":"2010-08-31T20:20:35","date_gmt":"2010-09-01T03:20:35","guid":{"rendered":"http:\/\/www.talesfromthe.net\/jon\/?p=1576"},"modified":"2010-08-31T20:20:35","modified_gmt":"2010-09-01T03:20:35","slug":"women-in-technology-startups-a-few-things-you-can-do-draft","status":"publish","type":"post","link":"https:\/\/2024.thenexus.today\/index.php\/2010\/08\/31\/women-in-technology-startups-a-few-things-you-can-do-draft\/","title":{"rendered":"Women in technology startups: a few things each of us can do (DRAFT)"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #ff0000;\">DRAFT!\u00c2\u00a0 Work in progress, feedback welcome!<br \/>\nrevised version intended as a two-part series on <a href=\"http:\/\/www.nwen.org\/blog\/\">NWEN&#8217;s blog<\/a><\/span><br \/>\n<!--more--><br \/>\n<img loading=\"lazy\" decoding=\"async\" class=\"  alignright\" title=\"WWII image of a woman: We Can Do It!\" src=\"http:\/\/tctechcrunch.files.wordpress.com\/2010\/08\/women.jpg\" alt=\"WWII image of a woman: Yes we can!\" width=\"120\" height=\"155\" \/><\/p>\n<blockquote><p>It\u00e2\u20ac\u2122s a numbers game.  There are far fewer women in tech than men.  So  anyone genuinely interested in changing the ratio and evening out the  balance, has to more than meet women halfway &#8230;<\/p>\n<p>&#8212; Cindy Gallop in <a href=\"http:\/\/www.wimnonline.org\/WIMNsVoicesBlog\/2010\/08\/29\/to-techcrunchs-battle-of-the-sexes-no-ones-blaming-anyone\/\">No One&#8217;s Blaming Anyone<\/a> on <em>WIMN&#8217;s Voices<\/em><\/p><\/blockquote>\n<p>Shira Ovide\u00e2\u20ac\u2122s <em>Wall Street Journal<\/em> article <a rel=\"nofollow\" href=\"http:\/\/blogs.wsj.com\/venturecapital\/2010\/08\/27\/addressing-the-lack-of-women-leading-tech-start-ups\/\">Addressing the Lack of Women Running Tech Startups<\/a> kicked off the latest women-in-technology firestorm, and Michael Arrington&#8217;s <em>TechCrunch <\/em>rant\u00c2\u00a0<em> <\/em><a href=\"http:\/\/techcrunch.com\/2010\/08\/28\/women-in-tech-stop-blaming-me\/\">Too Few Women In Tech? Stop Blaming The Men.\u00c2\u00a0 Or at least stop blaming me<\/a> sent it into overdrive.\u00c2\u00a0\u00c2\u00a0 <a href=\"..\/?p=1618\">The list of 30+ links on <em>Liminal States<\/em><\/a> includes views from the Seattle area community in Sasha Pasulka&#8217;s excellent <a href=\"http:\/\/www.seattle20.com\/blog\/Too-Few-Women-in-Tech-Stop-Telling-People-How-They-Should-Feel-About-It.aspx\">Stop Telling People How They Should Feel About It<\/a> on <em>Seattle 2.0<\/em>, Cameron Sorden&#8217;s <a href=\"http:\/\/cameronsorden.blogspot.com\/2010\/09\/women-in-tech-men-in-tech-and-blame.html\">Women in Tech, Men in Tech, and the Blame Game<\/a> and my own \u00c2\u00a0<a href=\"http:\/\/www.talesfromthe.net\/jon\/?p=1552\">Fretting, Asking, and Begging Isn&#8217;t a Plan<\/a><em>.<\/em><\/p>\n<p>Good stuff!<\/p>\n<p>One consistent theme in the responses to Arrington&#8217;s post is that blame isn&#8217;t helpful.\u00c2\u00a0 The underlying causes of gender inequity and other diversity problems in the tech industry are complex, including education, cultural norms, the advantages of the &#8220;old boys club&#8221;, and sexism.*\u00c2\u00a0 \u00c2\u00a0 Most people I talk to, no matter what their gender, agree that it would be a better if the industry and their organization were more balanced.**<\/p>\n<p>So how to make progress?\u00c2\u00a0 Here are a few things each of us can do:<\/p>\n<ul>\n<li><strong>Mentor women<\/strong> (suggested by Ja-Na\u00c3\u00a9 Duane in <a href=\"http:\/\/ja-nae.net\/blog\/5-simple-ways-to-help-women-win-as-tech-leaders\">5 Simple Ways to Help Women as Tech Leaders<\/a>).\u00c2\u00a0 Finding good mentors is a huge challenge for women, and Elizabeth Stark&#8217;s <a rel=\"nofollow\" href=\"http:\/\/www.huffingtonpost.com\/elizabeth-stark\/mentors-matter_b_543491.html\">The Gender Gap in Tech: Why Mentors Matter<\/a> describes why it&#8217;s so important.<\/li>\n<li><strong>Reach out when you&#8217;re hiring<\/strong>.\u00c2\u00a0 The <a href=\"http:\/\/geekfeminism.wikia.com\/wiki\/Hiring_discrimination#Solutions\"><em>Geek Feminism Wiki&#8217;s <\/em>resource page<\/a> is a good starting point for this. At my most recent startup, we made sure to get our job descriptions\u00c2\u00a0 reviewed by women and diversity experts to make sure they were equally inviting to women, and routinely posted them on <a href=\"http:\/\/www.digitaleveseattle.org\/\">Digital Eve Seattle<\/a> as well as other lists.\u00c2\u00a0 And if any angels and VCs happen to be reading this, please pay attention: you&#8217;re in a uniquely leveraged position to encourage diversity, so please work towards having a diverse team yourselves as well as encouraging diversity in your companies.<\/li>\n<li><strong>Reach out even when you&#8217;re not hiring<\/strong>.\u00c2\u00a0 <a href=\"http:\/\/www.fastcompany.com\/1685780\/too-few-women-in-tech-stop-playing-the-blame-game\">Allyson Kapin<\/a> (aka @WomenWhoTech) and <a href=\"http:\/\/babyfruit.typepad.com\/mediagirl\/2010\/09\/too-few-women-in-tech-stop-blaming-the-men.html\">Aliza Sherman<\/a> both list some of the many organizations working in this space: Anita Borg Institute, She&#8217;s Geeky, Women Who Tech, National Women of Color Technology Conference, Women 2.0, Girls in Tech, Astia, Pipeline Women &#8230;.\u00c2\u00a0 In Seattle, there&#8217;s <a href=\"http:\/\/techmavens.com\/\">TechMavens<\/a> and the <a href=\"http:\/\/www.pwocn.org\/\">Professional Women of Color Network<\/a> as well as Digital Eve.\u00c2\u00a0 Get involved with them.\u00c2\u00a0 If you&#8217;re looking for expert speakers at a conference or event, they&#8217;ve got plenty of good resources.\u00c2\u00a0 And don&#8217;t forget Twitter; follow hashtags like\u00c2\u00a0 #geekfeminism, #womaninnovator, and #fem2 and RT stuff you think people will find interesting.<\/li>\n<li><strong>Get out of your cultural cocoon<\/strong> (as suggested by Carol Tran of\u00c2\u00a0 <a href=\"http:\/\/chicmeetsgeek.com\/site\/\">Chic Meets Geek<\/a> in this excellent\u00c2\u00a0 <a href=\"http:\/\/www.youtube.com\/watch?v=dTsvL0oUPio\">video<\/a>).\u00c2\u00a0 Shireen Mitchell points out that using social media to diversify your online network is only the first step; real world connections matter a lot too.\u00c2\u00a0 Last month I went to a <a href=\"http:\/\/www.google.com\/url?sa=t&amp;source=web&amp;cd=2&amp;ved=0CCMQFjAB&amp;url=http%3A%2F%2Fthecravecompany.com%2Fseattle%2F&amp;rct=j&amp;q=crave%20seattle&amp;ei=Or99TMWTCMGbnwe3v4CVCw&amp;usg=AFQjCNF92z2zjmEr92v_vFQbF16xQC8W5w&amp;sig2=8743tzQaOe7tdyNDOiaKtg&amp;cad=rja\">CRAVE Seattle<\/a> networking event, and got to experience the role reversal of being one of only two guys in a room and realizing that everybody was looking at me and wondering what I was doing there &#8212; and met a bunch of people I never would have otherwise.<\/li>\n<li><strong>Mention women, not just men:***<\/strong> track the ratio of men to women that you mention in your email, blog posts, tweets, or <a href=\"..\/?p=70#comment-2497\">&#8220;top 25&#8221; lists<\/a> &#8220;.\u00c2\u00a0 Is it lopsided?\u00c2\u00a0 As K. Tempest Bradford describes <a href=\"http:\/\/geekfeminism.org\/2010\/08\/30\/on-influence-lists-women-and-the-confluence-thereof\/\">on <em>Geek Feminism<\/em><\/a>, it can happen easily enough: &#8220;when measuring the nebulous concept of &#8216;influence&#8217; a lot of gut  decisions are made that have more to do with personal perceptions than  other factors.&#8221;\u00c2\u00a0 If so, look for ways to bring balance.\u00c2\u00a0 If you&#8217;re giving out awards, look at your committee: if they&#8217;re 80% male, then you probably won&#8217;t have a lot of women finalists and winners.<\/li>\n<\/ul>\n<p>Of course, these only scratch the tip of the iceberg.\u00c2\u00a0 There are plenty more good suggestions in the articles and sites I link to above &#8212; and please drop your own in the comments!<\/p>\n<p>jon<\/p>\n<p>* Vivek Wadhwa\u00e2\u20ac\u2122s <a rel=\"nofollow\" href=\"http:\/\/techcrunch.com\/2010\/02\/07\/silicon-valley-you%E2%80%99ve-got-a-gender-problem-and-some-of-your-vc%E2%80%99s-still-live-in-the-past\/\">Silicon Valley: You and Some of Your VC\u00e2\u20ac\u2122s have a Gender Problem<\/a>, Janine de Nysschen\u00e2\u20ac\u2122s <a rel=\"nofollow\" href=\"http:\/\/www.nyew.org\/index.php\/2010\/04\/why-men-get-vc-money-and-women-dont\/\">Why Men Get VC Money and Women Don\u00e2\u20ac\u2122t\u00e2\u20ac\u00a6.and How that is Changing<\/a>, and t<a href=\"http:\/\/geekfeminism.org\/2010\/05\/31\/ask-a-geek-feminist-the-definitive-women-in-csstem-resource-thread\/\">he definitive women in CS\/STEM thread<\/a> on <em>Geek Feminism<\/em> have a lot of data, and if you&#8217;re not familiar with the issue are great starting points.<\/p>\n<p>** Although if you&#8217;re an entrepeneur or investor reading this and  don&#8217;t think diversity matters for you, I&#8217;d encourage you to think  again.\u00c2\u00a0 As Clara Byrne notes <a href=\"http:\/\/venturebeat.com\/2010\/09\/02\/women-in-tech-what-to-do-now\/\">on <em>VentureBeat<\/em><\/a>, female employees and co-founders are a competitive advantage; on <em>TechCrunch Europe<\/em>, Inmaculada Martinez goes into more detail in <a href=\"http:\/\/eu.techcrunch.com\/2010\/04\/09\/its-time-to-hire-more-women-in-startups-your-products-deserve-it\/\">It\u00e2\u20ac\u2122s time to hire more women in startups \u00e2\u20ac\u201c your products deserve it<\/a>. .\u00c2\u00a0 Paying attention to diversity &#8212; gender, race, age, and all the other dimensions &#8212; opens new opportunities, broadens  your hiring pool and investment options, helps you avoid blind spots,  and results in products that are more appealing to everybody. \u00c2\u00a0 It\u00e2\u20ac\u2122s getting harder and harder to deny there\u00e2\u20ac\u2122s a problem, and that <a href=\"http:\/\/www.talesfromthe.net\/jon\/?p=1552&amp;cpage=1#comment-87909\">the  advantages moving ahead will go to those who address it most quickly<\/a>.<\/p>\n<p>*** For more on this, see Shelley Powers&#8217; <a rel=\"nofollow\" href=\"http:\/\/burningbird.net\/connecting\/guys-dont-link\/\">Guys don\u00e2\u20ac\u2122t link<\/a>,\u00c2\u00a0 Susan Herring et al&#8217;s <a rel=\"nofollow\" href=\"http:\/\/blog.lib.umn.edu\/blogosphere\/women_and_children.html\">Women and children last: the discursive construction of Weblogs<\/a>.\u00c2\u00a0 And as always, look for similar patterns &#8212; and take similar steps to improve the situation &#8212; with other dimensions of diversity like race and age as well.<\/p>\n<p><em><a href=\"http:\/\/www.talesfromthe.net\/jon\/?page_id=191\">Jon Pincus<\/a> is a Seattle-area strategist, writer, and activist, currently volunteering for NWEN and co-chairing the First Look Forum with Rochelle Whelan.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>DRAFT!\u00c2\u00a0 Work in progress, feedback welcome! revised version intended as a two-part series on NWEN&#8217;s blog<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[113,120,182],"class_list":["post-1576","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-diversity","tag-drafts","tag-innovation"],"_links":{"self":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/1576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/comments?post=1576"}],"version-history":[{"count":0,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/1576\/revisions"}],"wp:attachment":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/media?parent=1576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/categories?post=1576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/tags?post=1576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}