{"id":1002,"date":"2009-08-27T10:01:28","date_gmt":"2009-08-27T17:01:28","guid":{"rendered":"http:\/\/www.talesfromthe.net\/jon\/?p=1002"},"modified":"2009-08-27T10:01:28","modified_gmt":"2009-08-27T17:01:28","slug":"ask-bing-to-create-grants-for-nonprofit-advertising-on-their-site-draft","status":"publish","type":"post","link":"https:\/\/2024.thenexus.today\/index.php\/2009\/08\/27\/ask-bing-to-create-grants-for-nonprofit-advertising-on-their-site-draft\/","title":{"rendered":"Ask @bing to create grants for nonprofit advertising on their site  (DRAFT)"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #ff0000;\">Update, September 1: Microsoft responded.\u00c2\u00a0 <a href=\"http:\/\/www.talesfromthe.net\/jon\/?p=1002&amp;cpage=1#comment-29845\">More here<\/a>.<br \/>\n<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"color: #ff0000;\">Draft!\u00c2\u00a0 Work in progress!\u00c2\u00a0 Feedback welcome!<\/span><\/p>\n<p><!--more--><\/p>\n<table border=\"0\">\n<tbody>\n<tr>\n<td>\n<blockquote><p>Bing is a very useful new search tool that many are adopting. We respectfully urge Microsoft to create a grant program to provide free advertising for 501c3 organizations on this site. This would be analogous to the Google Grants program  &#8212; @grassroots_org, in their <a href=\"http:\/\/act.ly\/fz\">act.ly petition<\/a><\/p><\/blockquote>\n<\/td>\n<td><script src=\"http:\/\/act.ly\/widget\/firebox\/fz?recruiter=jdp23\" type=\"text\/javascript\"><\/script><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>Yeah really.  Microsoft&#8217;s new search engine Bing getting a lot of attention and (at least according to some reports) a higher click-through rate than Google.\u00c2\u00a0 Bing&#8217;s home page is inviting in a very different way than Google&#8217;s, and with Microsoft&#8217;s likely acquisition of Yahoo! Search they&#8217;re in a solid position as #2 with significant growth potential.\u00c2\u00a0\u00c2\u00a0\u00c2\u00a0 So there are starting to be a lot more situations where it makes sense to advertise there.  Including for non-profits, which is why it&#8217;s disappointing that Microsoft doesn&#8217;t have a program like <a href=\"http:\/\/www.google.com\/grants\/\">Google Grants <\/a>offering in-kind donations of free advertising.\u00c2\u00a0 Microsoft&#8217;s still trying to shed its <a href=\"http:\/\/tech.slashdot.org\/story\/09\/08\/27\/0048236\/FSF-Attacks-Windows-7s-Sins-In-New-Campaign?art_pos=8\">evil empire<\/a> reputation; you&#8217;d think that at least want to match their &#8220;Don&#8217;t be evil&#8221; competitor.\u00c2\u00a0\u00c2\u00a0 And given the peculiar positive-sum dynamics of the search and advertising market, a similar program wouldn&#8217;t cost Microsoft very much at all* when compared to the $100 million they&#8217;ve spent advertising the Bing launch.\u00c2\u00a0 <em><span style=\"color: #ff0000;\">If anybody has information about how much Grants costs Google, please share it!<\/span><\/em> Ah well.\u00c2\u00a0 They&#8217;ve got a lot on their plate.\u00c2\u00a0 Most likely this just hasn&#8217;t made it to the top of their priority list &#8230;  Yet.  <a title=\"act.ly \" href=\"http:\/\/act.ly\/fz\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright\" style=\"margin-left: 5px; \" title=\"act.ly logo\" src=\"http:\/\/farm4.static.flickr.com\/3454\/3861787751_59a2cb6ec3_o.png\" alt=\"2009-08-27_0932\" width=\"218\" height=\"102\" \/><\/a> After some discussion on the Progressive Exchange mailing list, @grassroots_org started up an <a href=\"http:\/\/act.ly\/fz\">act.ly petition<\/a> to @bing to &#8220;Create grants for nonprofit advertising on their site.&#8221;\u00c2\u00a0 act.ly&#8217;s a relatively-new Twitter activism tool from Jim Gilliam that&#8217;s great for stuff like this: you can sign the petition just by retweeting, and the recipient of the petition has a place to respond.\u00c2\u00a0 The women in technology community has used act.ly very effectively to spark dialog with organizers of nearly-all-male conferences.\u00c2\u00a0 I&#8217;m not sure if anybody&#8217;s applied it to corporate activism yet, but hey, there&#8217;s a first time for everything!  So, check it out, at <a href=\"http:\/\/act.ly\/fz\">http:\/\/act.ly\/fz<\/a>.\u00c2\u00a0 Or if you&#8217;re on Twitter, just tweet the following**<\/p>\n<blockquote><p>\npetition @bing to create grants for nonprofit advertising on their site http:\/\/act.ly\/fz || RT to sign #nptech @adccenterblog<\/p><\/blockquote>\n<p>Thanks!  jon  * the loss of some advertising revenue countered by increased volume in the market [which pushes up prices in general] and a bunch of people kicking the tires on Bing, some of which converts to repeat users.  ** For those who don&#8217;t speak Twitter, this tells Bing that I&#8217;m petitioning them, adds me to the list on act.ly, and let my followers and anybody following the #nptech hashtag know that they can sign the petition by retweeting (RT).\u00c2\u00a0 Oh, and it CC&#8217;s Microsoft&#8217;s Ad Center Blog, who answered my question about whether or not Microsoft had an existing program like this.\u00c2\u00a0 It&#8217;s amazing what you can pack into 140 characters!  <script src=\"http:\/\/act.ly\/widget\/firebox\/fz?recruiter=jdp23\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Update, September 1: Microsoft responded.\u00c2\u00a0 More here. Draft!\u00c2\u00a0 Work in progress!\u00c2\u00a0 Feedback welcome!<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[25,216,378],"class_list":["post-1002","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-activism","tag-microsoft","tag-twitter"],"_links":{"self":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/1002","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/comments?post=1002"}],"version-history":[{"count":0,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/posts\/1002\/revisions"}],"wp:attachment":[{"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/media?parent=1002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/categories?post=1002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/2024.thenexus.today\/index.php\/wp-json\/wp\/v2\/tags?post=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}