Tag: skittles
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Lessons from Skittles for poets and activists: part 1 now posted on The Seminal!
A few weeks ago Agency.com and Skittles kicked off “Interweb the rainbowâ€, a brilliant marketing campaign that involved multiple social networks. The idea was simple: replace the Skittles.com home page with different social network sites. Late that Sunday evening, they set it up to show everything that people were saying on Twitter about Skittles. Everything,…
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Gender differences in response to Skittlemania
Sunday night, Agency.com relaunched the Skittles* website as a redirect to social network sites. The main page showed a Twitter search for “skittles”. Other links went to flickr, Facebook, and Wikipedia. Hilarity ensued, with “#skittles” shooting to the #1 Twitter term for the day. With over 4000 blog posts and positive articles in the Wall…