Facebook reverts to previous TOS. A win for social network activism!

With over 90,000 members in the protest group on Facebook, EPIC (the Electronic Privacy Information Center) and other privacy organizations filing a complaint readying a complaint to file with the FTC, over 750 articles, and headlines like Facebook seems to have a trust problem, it’s not too surprising that Facebook decided to rethink their stance on the Terms of Service changes.

And sure enough, from Mark Zuckerberg’s Update on terms late last night:

Going forward, we’ve decided to take a new approach towards developing our terms. We concluded that returning to our previous terms was the right thing for now….

Our next version will be a substantial revision from where we are now. It will reflect the principles I described yesterday around how people share and control their information, and it will be written clearly in language everyone can understand. Since this will be the governing document that we’ll all live by, Facebook users will have a lot of input in crafting these terms….

If you’d like to get involved in crafting our new terms, you can start posting your questions, comments and requests in the group we’ve created—Facebook Bill of Rights and Responsibilities. I’m looking forward to reading your input.

One for the good guys!*  More in The Consumerist (who broke the story originally) and Businessweek.

Congrats, all.  A big win for users’ rights — and for social network activism.

jon

Facebook graphic from AJC1’s flickr site, licensed under Creative Commons

PS: for background, please see my earlier posts Facebook: all your content are belong to us. FOREVER! Protests ensue and Zuckerberg: “we wouldn’t share your information in a way you wouldn’t want.” Oh really?

* in the gender-neutral sense of the word

Update, Feb 19: edited the first paragrph to clarify that the EPIC complaint wasn’t actually filed.  see comments below for more.


Comments

7 responses to “Facebook reverts to previous TOS. A win for social network activism!”

  1. Thinking about this a little more, the course of the activism against the new TOS combined the “Motrin Moms” Twitter/blogging approach and the “anti-Evan Bayh” Facebook group/blogging approach. As with the Motrin Moms, Twitter and blogging led to a surge of media attention within 24 hours, and the corporate target quickly backed down. The Facebook group was another way for things to spread virally, as well as providing a metric for how many people were interested in this. I’ve been saying for a while that merged blog/social network campaigns are a key part of the future of online activism … I love it when I’m right 🙂

  2. New Facebook Terms Allows Confiscating Furniture

    Brad Stone and Brian Stelter’s Facebook Withdraws Changes in Data Use in the New York Times is a good overview, with quotes from Facebook Chief Privacy Officer (and California Attorney General candidate) Chris Kelly, protest group admin Julius Harper, Marc Rotenberg of EPIC, and Marcia Hoffman of EFF. Apparently Facebook contacted Marc Tuesday night to ask whether he’d refrain from filing the complaint if they backtracked to their previous TOS; he agreed.

    image from Hubspot’s Flickr site, licensed under Creative Commons
    thanks to Adam of Emergent Chaos for the link

  3. There’s also some excellent commentary on the NY Times’ Room for debate blog.* For example, from Marcia Hoffman and David Sobel of EFF:

    We may soon look back at this episode and recognize that it was a watershed event. Advocates, regulators, attorneys and other professionals will continue to have a role in defending digital rights. But online users are showing themselves to be a growing force in defining what they want protected.

    And Susan Mernit:

    If anyone is wondering whether the media companies or the people formerly known as the audience, are in control of things, the recent Facebook dust-up should settle that once and for all. The people are.

    Indeed.

    * via @myrnatheminx on Twitter

  4. […] had some successes in the past. Facebook backed down on Beacon in 2007, and in early 2009 on their Terms of Use changes. As Gagnier, who’s both a lawyer and an online strategist, points out, “these efforts, […]

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